General Mills has made a significant change to its products. The company is now using natural dyes, such as those derived from fruits and vegetables, as well as spices like paprika and turmeric. This shift applies to all of its U.S.

cereals, including well-known brands. The company's goal is to eliminate artificial coloring from its entire retail portfolio. Currently, 90% of its products meet this standard.

Further details about the company's plans and products are available. A representative from the company noted the importance of evolving with consumer needs while maintaining quality and value in its food products.